Our story

How Boxall became Thodupuzha's own

Boxall began in 2020 with a simple conviction. A town like Thodupuzha deserves a delivery service built for it and run by people who call it home, not a national app running the same script in every city.

Namaskaram Thodupuzha painted in red Malayalam lettering on the cream wall of Boxall's first office
നമസ്‌കാരം തൊടുപുഴ, painted on the wall of our very first office.

How it grew

From a few shops to the whole town's list

We started with groceries and a handful of nearby shops. Customers kept asking for more, so we added restaurants, meat and fish, cakes, medicines, and a pickup service for everything in between.

We kept ordering flexible on purpose. Not everyone wants an app, so a quick call, a WhatsApp message, or a photo of a handwritten list works just as well.

The Boxall team and founders together under the Boxall sign in 2021
The team under the Boxall sign, 2021.
Boxall's first office in 2020 with delivery staff in red and the hand-painted tree mural
Our first office and delivery team, 2020.

Why we stayed local

One town, known by name

Bigger apps arrived in towns like ours and left the moment the numbers stopped adding up. We did the opposite, and put down roots.

We know our shops by name and our riders know every road. That is how a small app from Thodupuzha holds its own against companies many times its size.

The people behind it

Started by four of us from here

Boxall was founded by four friends from Thodupuzha: Arun, Rohin, Jai and Ananth. What kept it running every day was the delivery team, the people in red who carried each order to the door.

Boxall founders Arun, Rohin, Jai and Ananth, left to right, in 2022
Left to right, Arun, Rohin, Jai and Ananth, 2022.
നമസ്‌കാരം തൊടുപുഴ

“We do it with the town. Something good, everyday.”

Painted across the walls of our first office.
Boxall founders and team cutting a cake to celebrate a milestone in 2022
Celebrating a milestone, 2022.
The Boxall team recording an early marketing video in the office
Recording one of our first films.

We also remember Amit, who believed in Boxall from the very early days.

Milestones

Six years, one town

  1. 2020 Boxall launches in Thodupuzha with groceries and local shops.
  2. 2022 The Android and iPhone apps go live.
  3. 2023 More than 50 shops join the platform.
  4. 2023 Boxall crosses 100,000 orders.
  5. 2026 30,000+ customers, 5,00,000+ orders, and 4.2 stars on the Play Store.

See it in action

Boxall, in one reel

A quick look at how ordering works, and the team that makes it happen.

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